As a business, you want to reach as many potential clients as possible. A popular way to do this in our digital age is to advertise on social media platforms. Facebook is one of the most popular social media platforms there is. But creating ads that are not only going to generate clicks, but actual business and sales, can be difficult, especially on your own. A Facebook advertising agency can help you to achieve your goals. However, there are numerous agencies out there that promise you the world, so how do you know which one to choose? Here are a few things to remember when hiring your Facebook advertising agency.
You Want a Professional
Anyone can promise you all kinds of return on investment. So, how do you recognize the professionals from those who are all talk? First, take a look at their website. How is it set up, and how well is it done? The way the website is set up, and the way it functions are important for telling you about the Facebook ad agency.
Along with a professional website, a Facebook advertising agency should have a location. Sure, some professionals can work from home, but if the agency is claiming to be a business, then they should have a physical place of business.
Finally, a Facebook advertising agency should be Facebook certified. In 2016, Facebook launched a Blueprint Certification, which is designed to maintain a consistent level of quality advertisers. Potential advertisers must take a series of three exams to receive certification in media buying and media planning. The exams are designed in a way that anyone taking them would need to have knowledge of the Facebook ad platform.
The Agency Should Be Knowledgeable
Facebook Advertising Agency
Along with a professional, you want a Facebook ad agency with the know-how to get you the business you’re looking for. An agency that specializes in Facebook will help to ensure that you are not wasting your money.
There are a few ways to determine the expertise of the agency. First, the agency should have a blog. The blog should keep clients informed with valuable information, allowing you to make informed decisions. The agency should be able to provide multiple solutions to a problem. And it should be knowledgeable about digital marketing strategies. It should know how to create content, understand and meet SEO needs and be able to navigate conversion optimization.
Ask to See Case Studies
A Facebook ad agency can make all the claims it wants, but these claims mean nothing without being able to prove tangible results. When in the process of searching for your Facebook advertising agency, ask to see their portfolio. They should be able to provide you with a breakdown of the services they provide, along with previous projects and testimonials from past clients. Look for success stories that show performance driven results and key performance indicators (KPIs).
Contracts
Most Facebook ad agencies will require some sort of minimum commitment. This is because it takes time to get everything set up and run tests. But if you are unhappy with the results, you shouldn’t be locked into a contract with a substandard agency. You should be able to opt out, rather than pay for something you are unhappy with. The agency should be more focused on helping you generate the business you want, rather than trying to lock you into a contract. The contract you do sign should be easy to read and to the point. You should know the exact terms and conditions of the agreement you are signing.
Talent Should Be In-House
You already know that you want an expert on your team. But many ad agencies outsource their projects to other countries, and then raise their prices so that they receive more of a profit. With outsourced talent, you run the risk of time zone conflicts, as well as language and communication barriers. Make sure the Facebook advertising company uses in-house talent to avoid these issues.
Communication is Key
Speaking of communication, communication is key. Your Facebook advertising agency should communicate with you regularly, no matter if it’s good, bad or neutral. You shouldn’t have to wait weeks to hear feedback, or have your calls and emails go unanswered. The agency should keep you in the loop at all times, and respond rapidly (24 hours or less) to any inquiries you make.
Hiring the right Facebook Advertising Agency can go a long way in helping you to generate the business you want. You just need to do a little bit of research, and speak with a few different agencies before you make your final decision on who to go with.