Product Data
Catalog → DiscoverabilityMerchant Center health, titles, product types, GTINs, MPNs, categories, variants, custom labels, disapprovals and feed segmentation.
Google Shopping & feed strategy →
Ecommerce growth agency for $2M–$10M stores
Break the $5M Ecommerce Growth Ceiling.
Rossert Digital helps Shopify brands, wholesalers, distributors and hybrid ecommerce businesses turn product data, paid media, SEO and conversion into a single profit-focused growth system.
15+ YearsPerformance marketing experience
30K+ HoursOnline campaign management
One SystemFeed, demand, conversion and measurement
Zero TheaterNo guaranteed ROAS or vanity-metric smoke screens
ShopifyGoogle ShoppingMerchant CenterMeta AdsEcommerce SEOWholesaleDistributionCROProfit Reporting
The $5M ecommerce stall
At $5M, more of the same stops working.
The tactics that got a store from zero to its first few million often become the exact things holding it back. More campaigns create more noise. More SKUs create more feed problems. More traffic exposes every conversion leak.
01
Paid media drifts away from margin.
Google and Meta optimize toward the conversion signals they receive—not automatically toward your landed costs, contribution margin, inventory position or new-customer mix.
02
The catalog becomes growth debt.
Weak titles, duplicate variants, missing identifiers, messy taxonomy and poor product grouping limit Shopping visibility, SEO coverage and merchandising control.
03
The storefront leaks expensive demand.
When product discovery, trust, search, filters, product pages or offers are weak, buying more traffic simply makes the leak more expensive.
04
Channel reports stop telling one story.
Google, Meta, GA4 and Shopify each show a different version of performance. Without a business-level scorecard, the team scales attribution instead of profit.
The commerce operating system
Five levers. One P&L.
We do not sell disconnected channel activity. We identify the constraint across product data, demand, conversion and measurement—then attack it in the right order.
Paid Demand
CAC → ContributionGoogle Shopping, Performance Max, Search, Facebook and Instagram campaigns structured around new customers, product priorities and margin reality.
Paid ecommerce acquisition →Store Conversion
Traffic → Orders → AOVProduct discovery, on-site search, collection structure, PDP messaging, offers, bundles, trust, landing pages and prioritized conversion testing.
Shopify conversion review →Organic & AI Demand
Coverage → Compounding DiscoveryTechnical ecommerce SEO, product and collection optimization, structured data, internal linking and buyer content built for search and AI-assisted discovery.
Ecommerce SEO strategy →Profit Measurement
Platform ROAS → Business TruthGA4 ecommerce, enhanced conversion checks, Pixel and CAPI diagnostics, blended MER, new-customer CAC, AOV, CVR, product performance and contribution visibility.
Build the growth scorecard →
Wholesale & distributor ecommerce
B2B is not DTC with a bigger cart.
Wholesale customers buy differently. They search by product code, reorder familiar items, expect account pricing, purchase in cases, compare availability and care more about operational confidence than lifestyle branding.
What wholesale buyers expect
- Customer-specific catalogs and product access
- Quantity rules, case packs and minimum order logic
- Volume pricing and account-based price visibility
- Fast product search, filtering and SKU-level discovery
- Quick ordering, repeat ordering and reliable availability
- Clear payment, fulfillment and account workflows
What Rossert Digital improves
- Product taxonomy for large or complex catalogs
- Google feed architecture and unique product identifiers
- SEO coverage for brands, categories, models and part numbers
- Paid acquisition for trade and consumer demand
- Merchandising, category landing pages and conversion paths
- Measurement across B2B, DTC and hybrid revenue
Platform reality
Shopify supports B2B catalogs, customer-specific product access, quantity rules and volume pricing. The marketing system still needs clean data, commercial landing pages, demand capture and measurement to make those capabilities produce growth.
Who this is built for
Your store has traction. Now it needs operating discipline.
The Rossert Digital sweet spot is an established ecommerce business doing roughly $5M annually, with a broader fit from $2M to $10M. You already have products customers want. The problem is turning demand, catalog complexity and channel execution into predictable profitable growth.
$2MLower fit boundary
$5MPrimary sweet spot
$10MUpper fit boundary
01Shopify DTCEstablished product brands ready to move beyond channel-by-channel tactics.
02WholesalersTrade sellers that need better catalog visibility, digital ordering and acquisition.
03DistributorsLarge-SKU businesses competing on availability, assortment and product discovery.
04Hybrid CommerceBusinesses balancing DTC, dealer, wholesale or marketplace demand in one strategy.
Interactive growth diagnostic
Find the first constraint to attack.
Answer three questions. We will identify the most logical starting point for your ecommerce growth teardown. No generic thirty-point checklist.
01Annual ecommerce revenue
02Primary commerce model
03Most painful growth constraint
Constraint analysis / waiting for input
Three answers. One logical starting point.
Choose one answer in each section. Your result will identify where Rossert Digital should begin the teardown.
Omri Rossert / Founder / Performance operator
Founder-led performance experience
No junior-team bait and switch. Senior thinking stays close.
Rossert Digital was founded by Omri Rossert after a career managing digital acquisition across U.S., European and Asian markets. His background includes senior performance-marketing leadership in the video game industry and the management of major digital advertising campaigns for global clients.
30,000+Hours of campaign management experience
15+ YearsPerformance marketing experience
The operating philosophy is straightforward: understand the product economics, repair the measurement, find the real constraint, test with discipline and scale only when the business—not just the ad platform—supports it.
Straight answers
Before you hand us the keys.
What kind of ecommerce companies are the best fit?
Rossert Digital is positioned for established ecommerce businesses generating approximately $2M–$10M in annual sales, with a primary sweet spot near $5M. Strong fits include Shopify product brands, wholesalers, distributors and hybrid B2B/B2C businesses with validated demand and meaningful growth constraints.
Do you only work with Shopify stores?
No. The homepage speaks directly to Shopify owners because Shopify is central to the ecommerce community, but Rossert Digital can help other ecommerce platforms when the core work involves product feeds, Google Shopping, Meta advertising, SEO, conversion strategy and performance measurement.
Can you help wholesalers and distributors?
Yes. Wholesale and distributor work can include large-catalog taxonomy, SKU and variant data, Merchant Center feeds, category and part-number SEO, Google and Meta acquisition, merchandising, search and filtering strategy, conversion paths and measurement across B2B and DTC revenue.
What does the $5M Growth Teardown examine?
The teardown is designed to examine the connected commerce system: store economics, tracking, Shopify or ecommerce architecture, product data, Merchant Center, paid media, SEO coverage, product discovery, landing pages, conversion friction and the scorecard used to make budget decisions.
Do you manage Google Shopping and Performance Max?
Yes. Google ecommerce management can cover Merchant Center diagnostics, feed improvement, Shopping and Performance Max structure, Search support, product segmentation, budget priorities, remarketing and product-level performance analysis.
Do you manage Facebook and Instagram ads?
Yes. Meta advertising can include sales and catalog campaigns, creative strategy, testing, prospecting, remarketing, customer exclusions, offer alignment and checks of the Pixel, Conversions API and ecommerce catalog connection.
How do you measure ecommerce growth?
Channel reporting is evaluated alongside ecommerce revenue and business-level metrics such as blended MER, new-customer acquisition cost, conversion rate, average order value, product performance and contribution margin when the necessary cost data is available.
Do you guarantee ROAS, revenue or rankings?
No responsible agency can guarantee those outcomes. Results depend on the product, margins, market demand, competition, budget, catalog, creative, storefront quality, historical data and execution. Rossert Digital sells disciplined strategy and transparent work—not fantasy projections.
Stop scaling the chaos
Your next $1M should come from a better system.
Bring us the store, the catalog, the channel data and the economics. We will identify the constraint most likely to be blocking profitable growth.